郝佳，Dr. Jia Hao is the Associate Professor of Marketing at School of English for International Business (SEIB), Guang Dong University of Foreign Studies (GDUFS). She A PhD (2009) from Sun Yat-Sun University, an MA (2002) and a BA (2000) from University of Gloucestershire, UK, Dr. Hao’s research interests cover cultural evolution, cultural mixing, cross-cultural consumer behavior and globalization. She has rich experiences in teaching and research of cross-cultural marketing and consumer behavior. In 2005, sponsored by the InWent Program of Germany government, she went to Berlin School of Economics and Law (FHW) as a full time visiting scholar. In 2008, she visited Carlson School of Management, University of Minnesota in the USA for one year academic training and researches. She is now an honorary research fellow at Chinese University of Hong Kong. Her research publications have appeared in top academic journals (SSCI, CSSCI) such as Journal of Cross Cultural Psychology, Foreign Economics & Management, Journal of Marketing Science, Journal of Business Economics, and China Marketing.