Welcometo the 14^th ABC Asia-Pacific Conference!

GuangdongUniversity of Foreign Studies, China

November 27-29, 2015

It is our pleasure to invite you tosubmit your abstracts and completed papers to the Association for BusinessCommunication’s Asia-Pacific Conference. The conference will be hosted inGuangzhou, on November 27-29, 2015.

Conference  Theme Business  Communication in the Global Century

 

We are living in the 21^stCentury of increased level of globalisation and internationalisation in whichpeople of different countries, cultures and communities interact morefrequently than ever. The conference aims to focus on the diversity andcomplexities of communication in business across countries and cultures.Specifically we propose the following two aims:  

1.   Providing scholars,educators and practitioners from different disciplines (business English,business communication, management, and practitioners) with opportunities tointeract, network and benefit from each other’s research and expertise relatedto effectively managing business communication and intercultural communication issues;

2.   Advancing the methodologyfor business communication and intercultural communication research anddisseminate practical findings to facilitate understanding across cultures, communitiesand disciplines

Topics may include, but are not limited to:

1.Business communication in the 21^st Century: Changingconcepts of business communications in the 21^stcenturyenvironment

- Business ethics incommunication

- Business/professionalcommunication in new media contexts

- Business communication andbusiness discourse

- New technology (e.g.Social Network Service) and business communication

2. Globalization and intercultural communication

- Interculturalcommunication issues in mergers and acquisitions

- Internationalcommunication in the era of global century

- Intercultural marketingand branding

- Business English as LinguaFranca

3. Business stakeholder communication

- Public relations andconsumer behaviours in intercultural contexts

- Communication withinternal stakeholders: Employee voice, organisational communication

- Communication withexternal stakeholders: Customers, business partners, investors, andpolicy-makers

4. Rhetoric and Persuasion

- Persuasive and rhetoricalcommunication

- Decision-making andnegotiation

- Crisis communicationmanagement

5. Business Communication Education across disciplines in BusinessEnglish and Management

- Teaching stakeholderperspective of business communication

- Professional training inbusiness communication

- Teachingbusiness/professional communication

Should you wish to organizea panel session on any of these conference topics, please contact theorganizing committee and feel free to present your suggestions to them bycontacting Jiamin Weng: wjm@gdufs.edu.cn.

Guidelinesfor submission

1. Proposal format: For the acceptance decision and conferenceproceeding, authors should submit an “extended abstract” to ABC Asia-Pacific2015 using the following format:

 Title

 Author(s): Please list authors and their affiliations in the orderin which you would like to list their names on the conference program.

 Summary of the study: The texts are limited to 500~1,000 words (excludingreferences), explaining the purpose of the study, the research methodologyused, the key findings of the study, and implications for education and/orbusiness.

 Keywords: Please list 5~6 keywords of the study.

 Other considerations:

1. The preferred format is Microsoft Word.

2. The final abstract is recommend to be presented in no more than2 pages in length including figures and tables (single-spaced, 10 pt. font, 1inch margins).

3. Proposal submission: Please submit your proposal on-line by June 31, 2015, extended to July 16,2015.

 E-mail submission to Chaowang Ren: gwabc2015@gdufs.edu.cn

3. Review of proposals: Proposals will be peer reviewed and youwill be informed of the result via e-mail by the end of July, 2015, extended to August 16,2015.

Keynotespeakers

ProfessorNelson Phillips, ImperialCollege London      

Professor Helen Spencer-Oatey, University of Warwick

Professor Joyce Osland, San Jose State University

Associate Professor Yuanxia Zhu, University of Queensland

Professor Lifei Wang, University of International Business andEconomics

Professor Huhua Ouyang, Guangdong University of Foreign Studies

Professor Guihang Guo, Guangdong University of Foreign Studies

Professor Dechun Cao, North China University of Water Resourcesand Electric Power

Registration Fee: ABC member 1000RMB (170 USD); non-member 1200 RMB (200 USD), Student fee: 600 RMB (100 UDS)

Conferencecorrespondence

If you need further information, please feel free to contact us.Please send all conference correspondence to School of English forInternational Business, Guangdong University of Foreign Studies, 2 Baiyun NorthAvenue, Guangzhou, 510420, P. R. China

Organising Committee: Guihang Guo,Chunyu Hu, Rong Jiang, Wubao Zhang, Yili Peng, Chuanyou Yuan, Weichao Wang,Chaowang Ren, Jiamin Weng

Scientific Committee: Dechun Cao, Jieyun Feng, Wenzhong Zhu, Yongping Ran

We arelooking forward to seeing you in Guangzhou, China in November 2015!

CONFERENCE COORDINATOR Dr. Chunyu Hu School of English for International  Business Guangdong University of Foreign Studies Guangzhou, China Email: gwabc2015@gdufs.edu.cn

CONFERENCE CHAIR Prof. Guihang Guo School of English for International  Business Guangdong University of Foreign Studies Guangzhou, China

IMPORTANT DATES   Submission deadline: June 31, 2015, extended to July 16,2015. Notification of acceptance: July 31, 2015, extended to August 16,2015.