郝佳，中山大学企业管理博士。广东外语外贸大学市场营销副教授，硕士生导师，MBA高级讲师。CMC中国营销研究中心研究员，香港中文大学亚太研究所荣誉研究员。曾任德国柏林财经大学、美国明尼苏达大学卡尔森商学院、香港中文大学亚太研究所、美国伊利诺伊大学香槟校区吉斯商学院访问学者。研究方向：品牌管理，消费者创新，跨文化心理学。讲授课程包括《营销管理》《营销学原理》《消费者行为学》《营销调研》《营销理论与研究》等本科和研究生的全英课程，主持省一流全英线上线下混合课程《消费者行为在中国》的课程建设。指导学生团队多次获得国家及省级研究奖项。主持国家自然科学项目1项,参与国家省部级以上科研项目3项，参与编译《消费者行为学》《人格与社会心理测量手册》等学术专著，在顶级或核心学术期刊（SSCI，CSSCI）如《跨文化心理学》《心理学研究与行为管理》《外国经济与管理》《营销科学》《商业经济与管理》和《国际经贸探索》上发表论文多篇，多次获得广东外语外贸大学优秀科研业绩奖。
Jia Hao (Jessie)
Associate Professor of Marketing
Dr. Jia Hao obtained her Ph.D. in Business Administration from Sun Yat-sen University. Master's Supervisor. She is a Master's Supervisor and Senior Lecturer in MBA programs. She is also a Research Fellow at CMC China Marketing Research Center, and an Honorary Research Fellow at the Asia-Pacific Institute of The Chinese University of Hong Kong. As a visiting scholar, she has conducted research at the Berlin School of Economics and Law in Germany, the Carlson School of Management at the University of Minnesota in the United States, the Asia-Pacific Institute of The Chinese University of Hong Kong, and the GIES College of Business at the University of Illinois at Urbana-Champaign in the United States. Her research interests include brand management, consumer innovation, and cross-cultural psychology. She teaches courses including Marketing Management, Principles of Marketing, Consumer Behavior, Marketing Research, Marketing Theories and Studies and other undergraduate and graduate courses conducted entirely in English. She is leading the construction of a provincial first-class Online-and-Offline Hybrid Course titled Consumer Behavior in China. Furthermore, she has guided student teams to win national and provincial research awards multiple times. She serves as the principal investigator of one national natural science project, is involved in three national, provincial, and ministerial-level scientific research projects, and participated in the compilation of academic monographs such as Consumer Behavior and Handbook of Personality and Social Psychological Measurement. She has published multiple papers in top academic journals (SSCI, CSSCI) such as Journal of Cross-Cultural Psychology, Psychological Research and Behavioral Management, Foreign Economics and Management, Journal of Marketing Science, Journal of Business Economics, and International Economics and Trade Research. She has won the Outstanding Research Performance Award from Guangdong University of Foreign Studies multiple times.
