征稿启事——1号通知
Call for Papers—First Call
大湾区企业传播高端国际论坛（广东外语外贸大学）
International Symposium on Global Corporate Communication
in the Greater Bay Area (GDUFS Venue)
1. 论坛简介｜Conference Background
在全球化及科技快速发展的当下，企业传播正经历深刻变革。粤港澳大湾区作为全球最具活力的经济区之一，汇聚了跨国公司、创新企业及具国际竞争力的本土企业，这些企业需应对跨文化沟通挑战，平衡全球拓展与本地化运营。在这一过程中，人工智能（AI）、机器学习、自动化等新兴技术正重塑企业传播方式，提升传播效率与精准度，助力企业在全球市场中更有效地管理其存在。
在此背景下，广东外语外贸大学国际商务英语学院与香港理工大学中文及双语学系联合主办大湾区企业传播高端国际论坛。该论坛旨在推动大湾区企业传播的学术创新与实践进步，助力区域经济国际化，为企业提供前沿理论与实用策略, 特别关注AI等新技术在企业传播中的应用，探讨如何借助这些技术提升企业传播的效率和效果，应对数字时代的挑战与机遇。
论坛设置广东外语外贸大学和香港理工大学两个会场，本征稿通知仅针对广东外语外贸大学会场安排。
In the era of globalization and rapid technological advancement, corporate communication is experiencing significant transformations. The Guangdong-Hong Kong-Macao Greater Bay Area (GBA), one of the world’s most dynamic economic regions, is home to numerous multinational corporations, innovative enterprises, and internationally competitive local businesses. These companies must navigate the complexities of cross-cultural communication to balance global expansion with localized operations.
Against this backdrop, the 1st International Symposium on Global Corporate Communication in the Greater Bay Area has been jointly organized by the School of English for International Business at Guangdong University of Foreign Studies (GDUFS) and the Department of Chinese and Bilingual Studies at The Hong Kong Polytechnic University (PolyU). This forum aims to promote academic innovation and practical progress in corporate communication within the GBA, support the internationalization of the regional economy, and provide enterprises with cutting-edge theoretical insights and practical strategies. The forum will feature two venues, one at GDUFS and the other at PolyU. This Call for Papers specifically pertains to the GDUFS venue.
2. 论坛主题｜Conference Themes
主题：变革时代的全球企业传播：人工智能、技术、创新
子议题包括但不限于：
1) 全球企业传播趋势
2) 企业社会责任与可持续性
3) 数字化转型与传播创新
4) 危机传播与声誉管理
5) 跨文化与跨境传播
6) 品牌建设与公众信任
7) 大湾区公共关系战略
8) 企业叙事与品牌价值
9) 商务传播与教育创新
Theme: Global Corporate Communication in the Era of Transformation: AI, Technology, and Innovation
Suggested sub-themes include:
1) Global Trends in Corporate Communication
2) Corporate Social Responsibility and Sustainable Development
3) Digital Transformation and Communication Innovation
4) Crisis Communication and Reputation Management
5) Cross-Cultural and Cross-Border Communication
6) Branding and Public Trust in the Digital Age
7) Public Relations Strategies in the Greater Bay Area
8) Corporate Storytelling and Brand Value
9) Business Communication and Education Innovation
3. 论坛形式｜Conference Format
主旨报告｜Keynote Speeches
邀请国内外知名学者分享最新研究成果，探讨企业传播领域的前沿理论与实践。
Renowned scholars and industry leaders from around the world will share their latest research findings, offering insights into cutting-edge theories and practices in corporate communication.
分论坛讨论｜Panel Discussions
围绕企业传播新趋势展开深入对话，汇聚该领域的前沿研究，促进跨学科交流与合作。
In-depth discussions will be held on emerging trends in corporate communication, bringing together pioneering research and fostering interdisciplinary collaboration.
4. 论文征集｜Call for Papers
本次论坛诚邀企业传播、商务话语、媒体文化及相关领域的学者和研究人员提交未公开发表的原创研究摘要。摘要可使用中文或英文撰写，中文摘要需为300-500字，英文摘要250-300词。每篇摘要应包括以下内容：标题、关键词、作者姓名、单位、电子邮箱、研究背景、研究方法、主要发现及研究意义。
We cordially invite scholars and researchers in corporate communication, business discourse, media, culture, and related fields to submit original, unpublished research abstracts. Submissions may be in either Chinese or English, with Chinese abstracts limited to 300-500 characters and English abstracts to 250-300 words. Each abstract should include the title, keywords, author’s name, affiliation, email address, research background, methodology, key findings, and significance.
请将摘要以Word形式，并命名为“作者姓名+论文标题”，发送至论坛邮箱：gccsymposium2025@163.com。邮箱主题请命名为“拟申请分论坛名称+作者单位+作者姓名”。
Please submit the abstract as a Word document, named in the format: “Author’s Name + Paper Title,” and send it to the designated forum email: gccsymposium2025@163.com. The email subject should follow the format: “Proposed Sub-forum Name + Affiliation + Author’s Name”.
5. 论文评选与荣誉证书｜Paper Awards and Certificates of Honor
本次论坛特设优秀论文评选环节，评审委员会将依据论文质量、学术贡献及展示表现等多方面因素，遴选出优秀论文并颁发荣誉证书，以表彰卓越研究成果。
This conference features an Outstanding Paper Award selection, where the review committee will evaluate submissions based on their quality, academic contribution, and presentation performance. Exceptional papers will be recognized with honorary certificates to commend outstanding research achievements.
6. 重要日期｜Important Dates
征稿启事发布日期｜Call for Papers Release Date: March 15, 2025
摘要提交截止日期｜Abstract Submission Deadline: May 15, 2025
录用通知发送日期｜Notification of Acceptance: May 25, 2025
论坛时间｜Conference Dates：
June 12, 2025 (Guangdong, China)
7. 论坛费用｜Registration Fees
教师及研究人员：1000元
在校学生：500元
Faculty and Researchers: RMB 1,000
Students: RMB 500
8. 论坛日程（暂定）｜Conference Schedule (Tentative)
上午主旨演讲嘉宾｜Keynote Speakers
申明浩
Shen Minghao
广东外语外贸大学副校长、粤港澳大湾区研究院院长，产业经济学教授
Vice President of Guangdong University of Foreign Studies, Director of the Guangdong-Hong Kong-Macau Greater Bay Area Research Institute, Professor of Industrial Economics
王立非
Wang Lifei
北京语言大学英语与高级翻译学院教授
Professor at the School of English and Advanced Translation, Beijing Language and Culture University
魏城璧
Cindy Ngai
香港理工大学中文及双语学系副教授兼中文中心临时主任
Associate Professor and Acting Director of the Chinese Language Centre, Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University
朱云霞
Zhu Yunxia
昆士兰大学商学院国际商务副教授、（美国）商务交流协会亚太地区商业交流分会会长
Associate Professor of International Business, Business School, University of Queensland; President of the Asia-Pacific Chapter of the Business Communication Association (USA)
（按姓氏拼音顺序）
(sorted by the pinyin order of surnames)
下午分论坛报告｜Panel Discussions
日程待定（Schedule to be determined）
9. 主办单位｜Organizers
广东外语外贸大学国际商务英语学院（中国广东）
School of English for International Business, Guangdong University of Foreign Studies, Guangdong province, China
香港理工大学中文及双语学系（中国香港）
Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, China
论坛联系人｜Contact Person：陈丽丹副教授 Associate Prof. Chen Lidan
组委会邮箱｜Contact Email：gccsymposium2025@163.com
