
 
 
 
  
   
    
    |   Welcome to the 14th ABC Asia-Pacific Conference!  | 
   
  
 
 
 GuangdongUniversity of Foreign Studies, China
 
 November 27-29, 2015
 
 Itis our pleasure to invite you to submit your abstracts and completed papers tothe Association for Business Communication’s Asia-Pacific Conference. Theconference will be hosted in Guangzhou, on November 27-29, 2015.
 
 
 
  
 
 
    
     
      
       
        
          
          
          
        Conference Theme  
          
        Business    Communication in the Global Century 
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 We are living in the 21st Century of increasedlevel of globalisation and internationalisation in which people of differentcountries, cultures and communities interact more frequently than ever. Theconference aims to focus on the diversity and complexities of communication inbusiness across countries and cultures. Specifically we propose the followingtwo aims:  
 
 1.    Providing scholars, educators and practitioners fromdifferent disciplines (business English, business communication, management, andpractitioners) with opportunities to interact, network and benefit from eachother’s research and expertise related to effectively managing businesscommunication and intercultural communication issues;  
 
 2.    Advancing the methodology for business communication and interculturalcommunication research and disseminate practical findings to facilitateunderstanding across cultures, communities and disciplines 
 
 
 
  
 Call forPapers ABC Asia-Pacific 2015 
 
 Topics may include, but are not limited to:
 
 1.Business communication in the 21st Century: Changingconcepts of business communications in the 21stcenturyenvironment
 
 - Business ethics incommunication
 
 - Business/professionalcommunication in new media contexts
 
 - Business communication andbusiness discourse
 
 - New technology (e.g.Social Network Service) and business communication
 
 2. Globalization and intercultural communication
 
 - Interculturalcommunication issues in mergers and acquisitions
 
 - Internationalcommunication in the era of global century
 
 - Intercultural marketingand branding
 
 - Business English as LinguaFranca
 
 3. Business stakeholder communication
 
 - Public relations andconsumer behaviours in intercultural contexts
 
 - Communication withinternal stakeholders: Employee voice, organisational communication
 
 - Communication withexternal stakeholders: Customers, business partners, investors, andpolicy-makers
 
 4. Rhetoric and Persuasion 
 
 - Persuasive and rhetoricalcommunication 
 
 - Decision-making andnegotiation
 
 - Crisis communicationmanagement
 
 5. Business Communication Education across disciplines in BusinessEnglish and Management
 
 - Teaching stakeholderperspective of business communication
 
 - Professional training inbusiness communication 
 
 - Teachingbusiness/professional communication
 
 Should you wish to organizea panel session on any of these conference topics, please contact theorganizing committee and feel free to present your suggestions to them bycontacting Jiamin Weng: ipo_seib_gdufs@163.com.
 
 
 
 Guidelinesfor submission
 
 1. Proposal format: For the acceptance decision and conferenceproceeding, authors should submit an “extended abstract” to ABC Asia-Pacific2015 using the following format:
 
  Title
 
  Author(s): Please list authors and their affiliations in the orderin which you would like to list their names on the conference program. 
 
  Summary of the study: The texts are limited to 500~1,000 words (excludingreferences), explaining the purpose of the study, the research methodologyused, the key findings of the study, and implications for education and/orbusiness.
 
  Keywords: Please list 5~6 keywords of the study.
 
  Other considerations:
 
 1. The preferred format is Microsoft Word.
 
 2. The final abstract is recommend to be presented in no more than2 pages in length including figures and tables (single-spaced, 10 pt. font, 1inch margins).
 
 3. Proposal submission: Please submit your proposal on-line by  June 31, 2015, extended to July 16, 2015. 
 
  E-mail submission to Chaowang Ren: gwabc2015@gdufs.edu.cn
 
 3. Review of proposals: Proposals will be peer reviewed and youwill be informed of the result via e-mail by the end of July, 2015, extended to August 16,2015.
 
 
 
 Keynotespeakers
 
 ProfessorNelson Phillips, ImperialCollege London   
 
 Professor Helen Spenser-Oatey, University of Warwick
 
 Professor Joyce Osland, San Jose State University
 
 Professor Yuanxia Zhu, University of Queensland
 
 Professor Lifei Wang, University of International Business andEconomics
 
 Professor Huhua Ouyang, Guangdong University of Foreign Studies
 
 Professor Guihang Guo, Guangdong University of Foreign Studies
 
 Professor Dechun Cao, North China University of Water Resourcesand Electric Power
 
 
 
 Registration Fee: ABC member 1000RMB (170 USD); non-member 1200 RMB (200 USD), Student fee: 600 RMB (100 UDS) 
 
 
 
 Conferencecorrespondence
 
 If you need further information, please feel free to contact us.Please send all conference correspondence to 
 
 School of English for InternationalBusiness, Guangdong University of Foreign Studies, 2 Baiyun North Avenue,Guangzhou, 510420, P. R. China
 
 Organising Committee: Guihang Guo,Chunyu Hu, Rong Jiang, Wubao Zhang, Yili Peng, Chuanyou Yuan, Weichao Wang,Chaowang Ren, Jiamin Weng
 
 We arelooking forward to seeing you in Guangzhou, China in November 2015!
 
  
  
 
 
  
   
    
    |   CONFERENCE COORDINATOR 
       
         Dr. Chunyu Hu
         School of English for International  Business
         Guangdong University of Foreign Studies
         Guangzhou, China
         Email: gwabc2015@gdufs.edu.cn
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      CONFERENCE CHAIR
         Prof. Guihang Guo 
          
          School of English for International  Business
         Guangdong University of Foreign Studies
         Guangzhou, China
         
       
         
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      IMPORTANT DATES 
         
       
         
         Submission deadline: 
         June 31, 2015, extended to July 16,2015.
          Notification of acceptance:
         July 31, 2015, extended to August 16,2015.
         
         
       
         
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