Individual Presentation

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Note:

1.  Namewhichis listedfirstin each blankis thefirst author.  

2. Venue A: Room112, No.7 Teaching Building      

Venue B: Room113, No.7 Teaching Building

Venue C: Room114, No. 7 Teaching Building

Day1 (November 27)

Chair:Shi Xingsong                      VenueA: Room112, No.7 Teaching Building  

Session

Time

Authors

Topics

1-A

10:45-11:05

Li Dongmei & Chen Weiqiang

Promotion of Quanzhou Culture in the Cultural Perspective of Translation

2-A

11:05-11:25

Constance Wee

Negotiating Past ‘No’ to ‘Yes’: a Study of Persuasive Emails within Business Management

3-A

11:25-11:45

Li Jing

How to Solve the Cross-cultural Communication Dilemmain Business C to E Translationby ApplyingFaerch and Kasper’s Reduction Strategies and Achievement Strategies  

Chair:Wang Weiqiang                    Venue B: Room113, No.7 Teaching Building  

Session

Time

Authors

Topics

1-B

10:45-11:05

Karin Goettsch

Virtual Challenges for English-speaking Global Teams

2-B

11:05-11:25

Ai Bin

Business Communication and Identity Work: A Chinese Migrant in Australia

3-B

11:25-11:45

Zhao Ke

Promoting English for Business Communication Competence and Concept Inquiry in a Technology-enhanced CLIL Environment

Chair: Zhang Jiarui                        VenueA: Room112, No.7 Teaching Building  

4-A

14:00-14:20

Shi Xingsong

A Bite of Beijing: A Cross-cultural Study of Beijing Culinary Tourism through Weblog Content Analysis

5-A

14:20-14:40

Zeng Lizhen

An Analysis of Chinese and Western Wine Culture from the Perspective of Cross-cultural Communication

6-A

14:40-15:00

Li Hua

Learning about Cross-cultural Communication by Movies

7-A

15:00-15:30

Li Xuyan

A Keyword Analysis of Letters to Shareholders of Two Fortune 500 IT Companies

8-A

15:40-16:00

Wang Wei

Study on Visual Appraisal Resources in Cultural Context

——Case Study on an Arabian Advertisement

9-A

16:20-16:40

Zhao Yao &

Yuan Chuanyou

A Multimodal Analysis of Chinese and American Corporate Homepages Based on Two-dimensional Genre ModelTaking the Homepages of Professional Managers Training Company as Examples

10-A

16:40-17:00

Deng Jingzi

Intercultural Business Communicative Competence Cultivatingmatching with structure of Business English Teaching  

Chair: Karin Goettsch                 VenueA: Room112, No.7 Teaching Building  

4-B

14:00-14:20

Zhang Yu

AnIntercultural Study on Amazon and AliExpress Website Designwith an Investigation of Foreign Online-Shoppers Preferences for Them  

5-B

14:20-14:40

Jiang Liqin

Building A Strong Leadership Team

6-B

14:40-15:00

He Qibin

Studies on Business English Communicative Ability on the Perspective of English Language Diversity

7-B

15:00-15:30

Hu Chunyu & Liu Xiaoqin

Calculated Over Communication in Chairmans Letters to Shareholders

8-B

15:40-16:00

Cai Dongman

Chinese-English Translation Study of Domestic IT EnterprisesCompany Profile Based on Nords Text Analysis Model

9-B

16:20-16:40

Jiang  Xiaojing

A Research on Code-switching in Advertisement

of WeChat Marketing

10-B

16:40-17:00

Liu Huijie

A Study of the E-C Translation of Cosmetic Instructions from the Perspective of Skopostheorie

Day1 (November 27)

Place:  Yunshan Hall

Evening

19:00-22:00

All representatives

The 3rd National Business Practice Contest

Day2(November 28)

Chair: He Wenxian                     Venue B: Room113, No.7 Teaching Building

Session

Time

Authors

Topics

11-A

10:50-11:10

Yang Jun & Geng Juan

A Study of Genre-based English Business Report Writing

12-A

11:10-11:30

Amanda Roan & Zhu Yunxia

Situated Learning, Classroom Diversity and Local Context: Improving Student Understanding Through Reflection

13-A

11:30-11:50

Huang Zhihua

Exploring an Intercultural Training Program for Business Communication Based on CLT

14-A

11:50-12:10

Chen Guanya

Business English Teaching from the Perspective of Multimodality Discourse Theory

15-A

12:10-12:30

Chen Weiqiang & Yao Limei

Transformation of Cultural Interpretation of Quanzhou Religious Culture in Chinese-English Translation

Chair: Wang Weichao                        Venue B: Room113, No.7 Teaching Building

Session

Time

Authors

Topics

11-B

10:50-11:10

Han Zhengrui &Liang Ruiqing

The Mediatization of Chinese Corporate Communication:A linguistic Approach  

12-B

11:10-11:30

Mike Okolo &Modupeoluwa Fadipe

The Influence of Service Consumers in the Regulatory Decisions of Nigerian Communications Commission

13-B

11:30-11:50

Feng Wei

New Media, New Identities: a Case Study of Chinese Banks Discursive Constructions of Corporate Identities in Firm-follower Interaction on Sina Weibo

14-B

11:50-12:10

Zhao Fan

Effectiveness of Intercultural Business Communication competence for Business English

Chair:Angela Chan                 Venue A: Room112, No.7 Teaching Building  

Session

Time

Authors

Topics

16-A

14:00-14:20

Bertha Du-Babcock& Feng Haiying

Figure and Ground: How Does Business English as an Interdisciplinary Field Develop from Here?

17-A

14:20-14:40

Fan Qiutao

On the Construction of Intercultural Sensitivitys Five Dimensions inBusiness English Teaching in the Context of New Media  

18-A

14:40-15:00

Ren Chaowang

A Comparative Study of the MD&A in Annual Reports from American and Chinese Listed Companies

19-A

15:00-15:30

Wang Weiqiang

Encompassing Diverse Needs and Voices: A Survey of Chinese MBA Students Perceptions of Business English Writing

20-A

15:40-16:00

Wang Junchao & Zhao Yao

Frame Semantics Approach to Movement Verbs in Economics Discourse and Their Implications for ESP Teaching

Chair:Esterina Nervino                       Venue B: Room113, No.7 Teaching Building  

Session

Time

Authors

Topics

16-B

14:00-14:20

Fan Linlin &

Hu Chunyu

A Survey and Analysis of International Advances in Conflict Talk Research

17-B

14:20-14:40

Lars Groeger&

Y. H. Wei Kattey

Underpinnings of Confucian Harmony on Business Negotiation of Chinese Executives

18-B

14:40-15:00

Guo Tingting

Interest Game Playing in Chinese Business Disputes: The Discourse Information Approach

19-B

15:00-15:30

Liu Qiaoyi

A Case Study of Multimodality in the Short Film Trade War between China and EU

20-B

15:40-16:00

Yang Wenhui&

Liang Qichao

A Discourse Study of Cognitive Frame Construction of “China” in American Economic News

21-B

16:20-16:40

Zheng Tie, Rebecca Mitchell, Brendan Boyle & Stephen Nicholas

Proactive Communication in Teams through Authentic Leadership: A Moderated Mediation Model

Chair:Tatsuo Nobu                           Venue C: Room114, No.7 Teaching Building  

1-C

14:00-14:20

He Wenxian

Context Adaptation and Cognitive Analysis for Stylistic Expressivity--On Obamation and Cognitive Analysis for Stylis

2-C

14:20-14:40

Wu Jihong

BELFA New Perspective on Business English Teaching

3-C

14:40-15:00

Kang Lei, Rubienska Anne, YangShaogang, ZhengTie & QiuYing  

Learning Global Citizenship Skills in a Democratic Setting:  An Analysis of the Efficacy of A Moral Development Method Applied in China

4-C

15:00-15:30

Li Shujing &

Shen Wenkai

Confucian Views of Moral and Profit and Their Influence on the Cross-cultural Communication in International Business Negotiations

5-C

15:40-16:00

William W. L. Lee

Cross-cultural Variations in the Use ofMetadiscourse in the Chairmans Letter of Chinese and US Corporations  

6-C

16:20-16:40

Hu Yuying

The Corpus-based Study of Lexis in a Logistics Textbook

Day3(November 29)

Chair: Kang Lei                             VenueA: Room112, No.7 Teaching Building

Session

Time

Authors

Topics

22-A

10:45-11:05

Angela Chan

Be a Coaching Manager: Exploring the Construction of Professional Identities in Giving Directives

23-A

11:05-11:25

Yi Li

Corporate Identity in CompanyOverview Discourse  

24-A

11:25-11:45

Zhang Yiqiong

The Business of Science Communication: A Multimodal Study of an Evolving Science Communication Website

Chair:Amanda Roan                           Venue B: Room113, No.7 Teaching Building

Session

Time

Authors

Topics

22-B

10:45-11:05

Esterina Nervino

Luxury and New Media: Crafting GlocalIdentities

23-B

11:05-11:25

Wang Weichao

A Dynamic Analysis on Identities of Insurance Sales Agent-Client Interactions in Transformational Rural China

24-B

11:25-11:45

Zhang Jiarui

Leader-Follower Guanxi: An Invisible Hand of Cronyism in Chinese Management CommunicationSkills